ANTISOCIAL: Mike Campau Illustrates the Shallow Side of Social Media

When it was first shared online, Mike Campau’s project “Antisocial” went viral—which is ironic, as it deals with the flaws of social media. The logos of Facebook, Twitter, Snapchat, Instagram, LinkedIn and Behance appear as large glowing neon signs by the road with notes that highlight the many pointless activities executed on these platforms. LinkedIn is particularly funny: It is here that “people I don’t really know endorse me for things I really don’t do.”

“Social Media is starting to get some pull back, and rightfully so,” writes the digital illustrator. “Each platform has its own problems, but all have had a large impact on society as a whole, both good and bad. Each image takes place in an empty parking lot which is a symbol of our singularly isolated posts, but placed in a location where it can be easily seen by many.”

Mike Campau

But, ultimately, Mike has a balanced view: He concludes: “I don’t think all social media is terrible. In fact, I gain quite a bit of inspiration from fellow artists, I’m exposed to different points of view, I can keep in touch with old friends, make new friends and I can stay current with what is happening around the world. All of which are great things and something that couldn’t have happened 10 years ago.”

Mike is a big city talent with a small town attitude. While at the University of Michigan, he dabbled in scientific illustration, graphic design, and photography. After graduating with a B.F.A., he finally found his passion of digital art—combining photography, illustration and CGI. His random interests now started to make sense.

Mike has over 20 years of valuable studio and agency experience under his belt. Through the years, he’s worked on high-profile brands like Apple, Budweiser, Pepsi, Under Armour, and Sony to name a few. His talents have also landed him celebrity projects including Tim Allen, Kid Rock, Mike Tyson, Roger Daltrey, Dave Grohl, Tracy Morgan, Zac Brown and many more. Known for his dynamic images and clean execution style, Mike is constantly striving to not only meet, but exceed his high visual standards.

Mike currently resides in southeast Michigan with his very understanding wife and 5 kids…yes, he stresses, 5 kids. Needless to say, he has plenty to do in his spare time. When Mike isn’t working or spending time with his family, he likes to play soccer and go for long runs to clear his creative mind.

Links: Website ( | Instagram ( | Facebook ( | Twitter ( | Behance (

Images used with permission.


Facebook, the place to go and make everyone think your life is great – “Here is what I post: Happy Birthday to my wonderful husband who I’m lucky to have. Reality: We are getting a divorce.”


Twitter: “My political view is all or nothing based on other posts and memes.”


Behance: “I spend all day putting my link in project comments and not on my work” – “This project is great! Please check out my work”


Snapchat: Open 10 Seconds, 24 Hours, Forever – “I probably shouldn’t have sent that. Good thing it disappears right.”


Instagram: Look at Me, Look at Me, Look at Me, Look at Me – “I need more followers. I better hurry up and post some cool shit. Why don’t I have more followers?”


LinkedIn: “People I don’t really know endorse me for things I really don’t do.”